Each month, Amazon rolls out a vast array of fresh products across all categories. This October, amidst the multitude of new items, we’ve handpicked the top eight fashion, beauty, and home picks, all starting at an affordable $10.
These picks aren’t just at the forefront of Amazon’s Hot New Releases list; they’re also all priced under $50, with several enjoying discounts as high as 80 percent. Our selections include smart finds like heated blankets, hydrating lotions, and cozy jeans. You’ll also recognize many of the brands, including Cetaphil, Owala, and Peter Thomas Roth.

– 80% Off: Antaha Cordless Handheld Vacuum, Now $30 (originally $150)
– Firming Moisturizer: Cetaphil’s Hydrating and Firming Cream Skin Activator, Just $10
– Best New Jeans Launch: Kunmi Wide-Leg Stretchy Jeans, Now $42
– New Owala Color: Owala FreeSip Sway Insulated Stainless Steel Water Bottle, $35
– Under $20: Ocoopa Rechargeable Hand Warmers, Now $15 (previously $25)
– Bestseller: Peter Thomas Roth Instant FirmX Eye Tightener, Now $38
– Fall Wardrobe Essential: Ofeefan Long-Sleeve Dress, Now $17 (originally $34)
– Cozy Electric Blanket: Molatink Heated Electric Blanket, $40
I’m a daily user of moisturizer, but especially in the chillier months, I go all out to prevent any dry spots. That’s why I’m excited to try this dermatologist-endorsed Cetaphil moisturizer. It’s enriched with ingredients like mandelic acid (an exfoliating AHA) and Centella Asiatica (CICA, renowned for its soothing properties), which one shopper described as “a game-changer for dry, crepey skin.” The reviewer noted a “noticeable difference” in just a few weeks on their hands, neck, and chest. And the best part? It’s priced at just $10.
These stretchy Spandex-blend jeans are the perfect addition to your capsule wardrobe. They feature a high waist, generous wide legs, and a shaping design to flatter your figure. The number one new release comes in eight colors (including light, medium, and dark washes) and sizes from 4 to 18.
This stainless steel Owala water bottle not only boasts new color options like “lightly toasted” (off-white) and “daybreak” (light pink) but also an updated design. The bottle features a dual-purpose leakproof lid that can be used for sipping through the spout or straw. It’s no surprise over 10,000 have been sold in the past month.
As winter approaches, keep your hands toasty warm without stuffing them in your pockets with these rechargeable hand warmers. Customers say they “heat up instantly” and can last up to seven hours, per the brand. Plus, with three temperature settings (low, medium, and high), you can adjust them to your preference.
Keep scrolling to explore more must-have October arrivals, and visit Amazon’s New Releases section to see the complete collection.